Mentions

May 24, 2013 // Guardian.com UK
Top ten vintage and secondhand stores in San Francisco
“If you’re looking for well-constructed vintage curated with an expert eye, swing by this Oakland shop for an eclectic collection of clothing and accessories. This boutique may be small, but it houses an excellent array of unique pieces from all eras, influences, and styles, so you’re bound to find something for just about everyone. The decor is just as decadent as the clothes, with lounge chairs and magazines for friends to sit while you take your time in the dressing room.”

May 16, 2013 // Vogue.com
Like A Local: Sally Singer Maps Her Hometown, the San Francisco Bay

…”And there‚Äôs a tiny vintage store called Mercy on Piedmont Avenue in Oakland where you can find real steals such as chic, chic sixties dresses for $40. What‚Äôs really nice about this store is that I often find beautifully home-sewn pieces there. California ladies in the fifties and sixties made their own versions of the high fashions they read about in magazines. The quality can be spectacular.”

November 28, 2012 // Refinery 29
“5 Boutique Babes Show Us Their Stellar Style & Top Oakland Haunts”
“If you‚Äôre wondering where all the artists, band babes, and real hipsters vanished to, don’t worry. They‚Äôre all still alive and well, they just fled en masse over the Bay Bridge. Ah yes, Oakland ‚Äî a magnetic hotbed exploding with effortless eccentricity and relatively affordable rent. And defining the East Bay style scene on Piedmont Avenue is one of our favorite consignment shops, Mercy Vintage Now. Owners and expert curators Karen Anderson and Jenny Velte ‚Äî along with a team of dreamy shop girls ‚Äî are definitely the cream of the vintage crop.”

September 10, 2012 // The Buzz
“Stylish post-punkers and rocking fashionistas itching to walk in musician Kim Gordon‘s immaculate “Dirty Boots”- to crib the title of a song by her band Sonic Youth – got their chance when pieces from her closet went on sale at Mercy Vintage Now in Oakland.”

September 5, 2012 // The Huffington Post
Kim Gordon’s Closet: Sonic Youth Frontwoman Sells Wardrobe in Oakland Shop
“Dressing like a rock star is a challenge, but it’s a lot easier if your wardrobe was actually selected by a rock star. That scenario is a reality this week at Oakland’s Mercy Vintage Now, where Sonic Youth frontwoman Kim Gordon is selling a sizeable chunk of her wardrobe.”

September 4, 2012 // Entertainment Weekly
Sonic Youth Style For Sale: Kim Gordon Auctions Off Her Designer Clothes
“Want some alt-rock-inspired duds?
Kim Gordon has got you covered. The singer is auctioning off a ton of designer pieces from her closet over on Mercy Vintage‚Äôs website. Fans of the¬†Sonic Youth frontwoman‚Äôs style have already snapped up most of the fashion finds in the online sale ‚Äî which launched on Sunday ‚Äî but there are still a few choices items to be had.”

September 1, 2012 // Collectors Weekly
Inside Kim Gordon’s Clothing Sale
“Kim Gordon, rock goddess extraordinaire, stands in front of me in a stunning party dress. We‚Äôre in a quaint vintage boutique on Oakland, California‚Äôs Piedmont Avenue. The store, Mercy Vintage Now‚Äîjust a mere two blocks from my Victorian flat‚Äîis selling 146 pieces of her clothing in the store, beginning with this Friday-night preview, and online, starting 8 a.m. PST on Saturday, September 1.”

August 29, 2012 // MTV Style
Kim Gordon is Clearing Out Her Vintage Collection and You Can Take It Off Her Hands
“We’ve all been there: you’re over at your most fashionable friend’s house, just hanging out, and all of a sudden she says, “hey, I have all these clothes I need to give away, do you want to look through them?” Out come the garbage bags, or the hangers, or the boxes, and onto the bed go all the clothes you’ve been coveting when you’ve seen her wearing, ripe for your greedy little hands to pick.”

July 30, 2012 // Refinery 29
“Consignment Cheat Sheet: The Bay’s 14 Best Spots To Buy And Sell”

“As a go-to for many West Coast stylists who are looking for that extra-special something, Oakland‚Äôs Mercy Vintage is the place to find those mind-blowing ‚Äúwait, where did you get that?‚Äù pieces. It buys and replenishes daily, and consigns new handmade jewelry and designer clothing and accessories.”

May 2012 // The Glittering Plain
“Owners¬†Karen Anderson & Jenny Velte at their beautiful vintage shop Mercy Vintage Now in Oakland.”

March, 27 2012 // The New York Times
“Beyond Trend: Creative Growth Art Center”
A video that appeared on the New York Times website featuring the Beyond Trend show at Creative Growth in Oakland that MERCY helped to produce and style.

March 8 2012 // Refinery 29
“Alice Waters, Fashion, & Floats Represent For This Can’t-Miss Benefit”
How many people does it take to throw a fashion show? If you’re acclaimed art center, Creative Growth, it takes a village of your most fabulous friends.

March, 5 2012 // Refinery 29
Knock 25% Off Retro-Cool Coats And Jackets At Mercy Vintage Now
With the perpetual 50- and 60-degree temps in the Bay Area, having a solid arsenal of jackets is a must. And we’re thinking one in every hue and from every stylish era might also be essential, given our recent layering obsession. If you’re feeling the same way, you should seriously think about booking it to stellar Oakland shop Mercy Vintage Now, for its blow-out coat sale.

October 31, 2011 // Refinery 29
“The Girl Next Door: Oakland Jewelry Designer Sarah Swell”
” Mercy Vintage Now on Piedmont is really great.”

April 11, 2011 //  CBS Local Los Angeles
“Best Vintage Pop-Up In Los¬†Angeles”
This regarding our involvement with the amazing A Current Affair shows.
With a penchant for prints ranging from leopard, geometric, florals and stripes, Mercy’s assortment spans all eras of fashion from the 20s through the 90s at affordable prices.

March 2011 // LA Times
“The Oakland Renaissance”
Piedmont Avenue runs about 18 blocks before you exhaust its many pleasures ‚Äî or before it exhausts you. It is a “working” street where dry cleaners elbow boutiques; you can pop from one side of the street to the other as stores catch your eye. ‚Ķ In the mood to play dress-up? Try Mercy Vintage Now, which offers clothing and accessories from the 1920s to the 1980s.

August 2010 // Travel & Leisure
“Oakland California’s Best Hot Spots”
Local Take
Catherine Bullimore, Oakland resident and owner of café Subrosa Coffee, shares her favorite things to do in the city. “Oakland has some great vintage stores. I love Pretty Penny and Mercy Vintage Now.”

February 24, 2010 // East Bay Express Insider’s Guide
“Curator of the Hard-to-Find”

Profile: Noella Teele – Issues
“…excellent selection and knowledgeable staff. The same qualities make Mercy Vintage Now a go-to for fashion: ‘They have a wide variety of clothing from lots of eras, and they always help you find things that fit well,’ she said.”

February 19, 2010 // Examiner.com
“Where to Shop: MERCY vintage now”
“Mercy epitomizes the intended definition of vintage fashion: Characterized by excellence, maturity, and enduring appeal; classic. … They focus on wearable styles, not costumes; carrying couture designers like Yves Saint Laurent and Valentino, as well as offbeat cult classics, like 70s designer and distributor Bouncing Bertha‚Äôs Banana Blanket.”

January-February 2010 // Oakland Magazine
In the Mix – Where It’s At – Bart Davenport‚Äôs Oakland Hangs

Mercy Vintage:  “Hurrah! A cool vintage store on Piedmont Ave.! I hope they stay there for a long, long time!”

Cheers Bart! So do we.

September 27, 2009 // Examiner.com
“Mercy Vintage Now comes to Piedmont Avenue in Oakland”
“Oaklanders with a flair for vintage are thrilled to welcome Mercy Vintage Now  to Piedmont Avenue. Former  proprietors of All Dolled up Vintage in Berkeley, co-owners Karen Anderson and Jenny Della Santa made the move to Piedmont Ave. earlier this summer.
What sets Mercy apart from other vintage shops is their fabulous open space with high ceilings, gold moldings and white walls. The clothes are well organized and kept tidy. There’s plenty¬†of merchandise¬†but not too much and no musty smell.‚Äù

August 27, 2009 // Examiner.com
“La Farine, vintage clothing and flowers add new spice to Oakland’s Piedmont Avenue”
“Jenny Della Santa, co-owner of the Mercy Vintage Now clothing store, said the avenue just had the right feel for her and partner Karen Anderson. They picked a site next to the Piedmont Theater that seems to fit the vintage ambience to a T.
Della Santa couldn’t be happier with business so far. It’s been so good that she’s had to stay busy just to keep the store stocked with dresses, shoes, hats and jewelry from the ‘20s to the ‘80s. She looks at estate sales and other venues primarily for women’s clothing, but also has an interesting rack of men’s clothing.”

August, 2009 // Diablo Magazine
“Shop Talk”
“Karen Anderson and Jenny Della Santa, owners of Dolled Up Vintage in Berkeley, have opened Mercy Vintage Now on Piedmont Avenue in Oakland.”

Just the one sentence in the coverage of several shops.

July 16, 2009 // Lucky Magazine
“From Lucky Right Now
Lucky Near You: San Francisco”

“Mercy Vintage owners Jenny and Karen scour estate sales and flea markets for vintage treasures to stock their recently opened Piedmont shop.”

July 10, 2009 // Daily Candy
“Have Mercy on Me”
“You’ve prayed for relief from your shopping habit to no avail.
Stop looking for help from above. Mercy is right around the corner.”

June 26, 2009 // The Piedmonter // The Oakland Tribune // The Montclarion // The Contra Costa Times
“Vintage clothing store does brisk business in Montclair”
“Karen Anderson and Jenny Della Santa, owners of Mercy Vintage Now on Piedmont Avenue, thought their new business venture out carefully. Decisions on the location and merchandise, even the style and name of the shop, were all directed toward a definite goal, offering beautiful, one-of-a-kind vintage clothing and accessories and the opportunity to shop locally.

At Mercy Vintage Now, bright white walls act as backdrops for racks of special finds from the 1920s to the 1980s. Describing themselves as treasure hunters, the partners look for men’s and women’s apparel that is unusual, well-constructed and beautifully designed, but wearable.‚Äù

June 21, 2009 // Ruby Press blog
“Mercy”
“Maybe it’s just me, but I feel like there are less and less great vintage stores around, so I was very excited when I drove by Mercy Vintage Now on Piedmont Avenue in Oakland the other day.  Stopped by to check it out in person today and it did not disappoint.”