photo by terri loewenthal

February 24, 2010 // East Bay Express Insider's Guide
"Curator of the Hard-to-Find"
Profile: Noella Teele - Issues
"...excellent selection and knowledgeable staff. The same qualities make Mercy Vintage Now a go-to for fashion: 'They have a wide variety of clothing from lots of eras, and they always help you find things that fit well,' she said."

February 19, 2010 // Examiner.com
"Where to Shop: MERCY vintage now"
"Mercy epitomizes the intended definition of vintage fashion: Characterized by excellence, maturity, and enduring appeal; classic. ... They focus on wearable styles, not costumes; carrying couture designers like Yves Saint Laurent and Valentino, as well as offbeat cult classics, like 70s designer and distributor Bouncing Bertha’s Banana Blanket."

January-February 2010 // Oakland Magazine
In the Mix - Where It's At - Bart Davenport’s Oakland Hangs
Mercy Vintage:  “Hurrah! A cool vintage store on Piedmont Ave.! I hope they stay there for a long, long time!”

Cheers Bart! So do we.

September 27, 2009 // Examiner.com
“Mercy Vintage Now comes to Piedmont Avenue in Oakland”
“Oaklanders with a flair for vintage are thrilled to welcome Mercy Vintage Now  to Piedmont Avenue. Former  proprietors of All Dolled up Vintage in Berkeley, co-owners Karen Anderson and Jenny Della Santa made the move to Piedmont Ave. earlier this summer.
What sets Mercy apart from other vintage shops is their fabulous open space with high ceilings, gold moldings and white walls. The clothes are well organized and kept tidy. There's plenty of merchandise but not too much and no musty smell.”

August 27, 2009 // Examiner.com
“La Farine, vintage clothing and flowers add new spice to Oakland’s Piedmont Avenue”
“Jenny Della Santa, co-owner of the Mercy Vintage Now clothing store, said the avenue just had the right feel for her and partner Karen Anderson. They picked a site next to the Piedmont Theater that seems to fit the vintage ambience to a T.
Della Santa couldn’t be happier with business so far. It’s been so good that she’s had to stay busy just to keep the store stocked with dresses, shoes, hats and jewelry from the ‘20s to the ‘80s. She looks at estate sales and other venues primarily for women’s clothing, but also has an interesting rack of men’s clothing.”

August, 2009 // Diablo Magazine
“Shop Talk”
“Karen Anderson and Jenny Della Santa, owners of Dolled Up Vintage in Berkeley, have opened Mercy Vintage Now on Piedmont Avenue in Oakland.”

Just the one sentence in the coverage of several shops.

July 16, 2009 // Lucky Magazine
“From Lucky Right Now
Lucky Near You: San Francisco”
“Mercy Vintage owners Jenny and Karen scour estate sales and flea markets for vintage treasures to stock their recently opened Piedmont shop.”


July 10, 2009 // Daily Candy
“Have Mercy on Me”
“You’ve prayed for relief from your shopping habit to no avail.
Stop looking for help from above. Mercy is right around the corner.”

June 26, 2009 // The Piedmonter // The Oakland Tribune // The Montclarion // The Contra Costa Times
“Vintage clothing store does brisk business in Montclair”
“Karen Anderson and Jenny Della Santa, owners of Mercy Vintage Now on Piedmont Avenue, thought their new business venture out carefully. Decisions on the location and merchandise, even the style and name of the shop, were all directed toward a definite goal, offering beautiful, one-of-a-kind vintage clothing and accessories and the opportunity to shop locally.

At Mercy Vintage Now, bright white walls act as backdrops for racks of special finds from the 1920s to the 1980s. Describing themselves as treasure hunters, the partners look for men's and women's apparel that is unusual, well-constructed and beautifully designed, but wearable.”

June 21, 2009 // Ruby Press blog
“Mercy”
“Maybe it’s just me, but I feel like there are less and less great vintage stores around, so I was very excited when I drove by Mercy Vintage Now on Piedmont Avenue in Oakland the other day.  Stopped by to check it out in person today and it did not disappoint.”